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Penelope_Cruz_for_Loewe_spring_summer_2013_campaign1Ever since we heard that Spanish beauty Penélope Cruz is the new face of Madrid-based high-end luxurious brand Loewe, we have been so eager to finally see the first fruits of the stunning collaboration. And here is the newest Loewe spring/summer 2013 campaign featuring gorgeous Penélope, who looks absolutely divine in the photos taken by Mert Alas & Marcus Piggott in Madrid’s Palacio Marqués de Villafranca. This is the first ad campaign featuring the renowned actress, who will continue representing the brand for three successive years.

Penelope_Cruz_for_Loewe_spring_summer_2013_campaign4Penélope seems to be extremely proud to be the brand ambassador for Loewe, as she commented: “It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history. I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish.”
In the newest Loewe spring/summer 2013 campaign, Penélope Cruz is pictured rocking elegant and sexy outfits complemented with gorgeous Loewe handbags from the brand’s new season collection. The Loewe spring/summer 2013 collection draws inspiration from Gala Dalí, surrealist artist Salvador Dalí’s wife and greatest muse. In the collection, we can see classic shapes, versatile black tones and bright reds and oranges.

Penelope_Cruz_for_Loewe_spring_summer_2013_campaign2Penelope_Cruz_for_Loewe_spring_summer_2013_campaign3The Loewe spring/summer 2013 campaign featuring Penélope Cruz will appear in the February issues of international fashion magazines. In addition, there will be billboards of the new campaign in the cities, where Loewe has stores starting in Spain on February 6.
Penelope_Cruz_for_Loewe_spring_summer_2013_campaign5Photos courtesy of Loewe

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