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To say that Madonna is well known all over the world for her provocative performances, mega hits, and scandalous love affairs with young men is an understatement. The Queen of Pop has recently added to her resume of fabulousness a new perfume line. Madonna’s debut fragrance, “Truth or Dare,” is a scent for women ages 25 to 45, with a primary aim for the 35 to 45 year-old consumer.

“I have always been obsessed by fragrance and for years wanted to create something personal that other people could relate to as well,” said Madonna during a press conference. “I wanted to create something classical and timeless and yet modern, something honest and yet daring — hence the name Truth or Dare.”

The 53-year-old pop star is always deeply involved in her projects, this time it was no different. Madonna worked closely with Givaudan perfumer Stephen Nilsen in order to create the scent of white flowers atop an intense gourmand background. In addition to the fragrance, the  “Truth or Dare” line includes a body lotion and shower gel.

As you can expect from Madonna, the ad campaign following the fragrance launch is bold, sexy, and makes you want to play truth or dare…

Unlike Madonna’s debut fragrance, for “Desperate Housewives” star Eva Longoria it’s the second time one of her fragrances hits the shelves.

According to Longoria, her new fragrance “EVAmour” is “perfect to throw on whenever you are in a seductive or sophisticated mood.” However, if you’re in an environment that requires a more subtle scent, then her first fragrance “Eva” is more appropriate.

The 36-year-old Longoria claims that “The second fragrance is pretty layered with some pink lady apple and red currant, it is like when you start drinking wine. I started with white wine and have gone into the more complex, red wine.” Does the launch of her new fragrance mean that there might be a third one on the way soon?