THE FENDI CASA HOME COLLECTION was created in 1989 as a natural evolution and a new important chapter of a great Italian business epic characterized by an unlimited creativity. THE BRAND, with its on going exploration of new creative fields in line with the changing flow of contemporary living, was bound to develop a new, coherent project related to furnishing as a consistent brand extension of Fendi experimental work. This collection was launched in collaboration with Club House Italia, a company established in the 1970s by Alberto Vignatelli and specialized in the production of upholstered furniture and related raw materials; its aim is to “dress up” rooms in a way which is very similar to how Fendi designs its fur and precious leather coats, clothes and accessories. A NEW CONCEPT OF HOME APPEARS, conceived as the rediscovery of a daily habitat to be stylishly customized, focused for the most part on fox, mink, sheep skin and zibeline, often used on plaids and cushions, characterized by incredible manufactures and fashion details which include the famous “double-F” logo, or also the unique Spy Bag fastener. MOST RECENTLY, Fendi Casa also showed its creative vitality in the contract sector by designing the interiors for the new Crn 128’yacht, built at the Crn site of the Ferretti group in Forlì.
FENDI CASA expands also into kitchens with three customizable cabinetry styles. At the recent Salone Internazionale del Mobile in Milan, Fendi Casa launched its first-ever line of kitchen designs, called the Ambienta Cucina, produced in collaboration with high-end Italian kitchen manufacturer SCIC. Designed to integrate seamlessly into a home outfitted with Fendi Casa’s sleek, sophisticated furnishings, the collection features three interchangeable, fully customizable styles.