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Peter Pilotto delivered wave after wave of their instantly recognisable prints | Photo: Morgan O’Donovan for LFW Daily

London Fashion Week, which concluded on Tuesday evening, has become known for its directional designers and digital prints. Along with our favourite roving backstage photographer, Morgan O’Donovan, we’ve selected ten memorable fashion moments from the London collections.

Erdem Moralioglu pushed his ladylike point-of-view forward with day-glo floral embroidery and shiny exotic skins | Photo: Morgan O’Donovan for LFW Daily

Preen delivered their signature modern minimalism with striking floral prints | Photo: Morgan O’Donovan for LFW Daily

Mary Katrantzou’s collection of postage and currency prints on elegant silhouettes were right on the money | Photo: Morgan O’Donovan for LFW Daily

Matthew Williamson took a trip to Rajasthan, with mirror-work and the colours of the Holi Festival | Photo: Morgan O’Donovan for LFW Daily

The buzziest show of the season came courtesy of Phillip Treacy, who delivered Lady Gaga a la Michael Jackson | Photo: Morgan O’Donovan for LFW Daily

Christopher Kane delivered a masterful, stand-out collection in a cohesive display of creative ideas unsurpassed on the London catwalks | Photo: Morgan O’Donovan for LFW Daily

Michael van der Ham continued to refine and polish his signature patchwork print technique | Photo: Morgan O’Donovan for LFW Daily

Holly Fulton took an elegant step forward with her maximalist prints and embellishments | Photo: Morgan O’Donovan for LFW Daily

Sister by Sibling unforgettable romp, styled by Katie Grand | Photo: Morgan O’Donovan for LFW Daily

Morgan O’Donovan is a contributing photographer at The Business of Fashion.

By The Business of Fashion

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