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lanvin-resort2013-runway-25_152248989415Alber Elbaz hates it when people are too serious about spending money, insisting it should be laughed about.

lanvin01The Lanvin creative director has been in Hong Kong recently to mark the opening of the label’s flagship store. There was a ribbon-cutting ceremony and guests were treated to cocktails in store.

 

Bags-Shoes-corner Lanvin-Flagship-Facet-on-Des-Vouex-Rd. VIP-room Womens-departmentA special dinner was also laid on, which was staged on floor 75 of an office building. Alber helped organise it and added splashes of the fun decor he loves. Hats were suspended on string over each guest and the designer penned notes on the tablecloth. “Somehow in luxury, we are afraid to use a sense of humour because we feel that if we spend so much money, we better be serious. And I always say if you spend so much money, you better laugh about it,” he giggled to WWD. The star constantly tries to push things forward when it comes to his collections. He believes the shape of the industry is changing and those who don’t listen to that will see their designs fade away from popularity.

Lanvin-Blanche-Wedding-Dresses-and-Accessories-For-Summer-2013-Collection-12-440x597 lanvin_spring_2013_collection_11 lanvin_2013_spring_summer_I lan_0148-1366x2048“I think those days when a designer could do one collection with one idea are over. You don’t want to see the same dress because you know what season, you know how much and all your girlfriends have it. For me, it was the idea of making a French couture but in an industrial way so when I do a dress I don’t do hundreds of them. It’s almost this feeling of one-of-a-kind pieces,” he said “I think that luxury is at a turning point. For me, luxury is authentic; it has to be special and unique. The moment everybody has it, it’s no longer a luxury. It may be expensive but not luxury, so I think it has to be special enough to be really luxury.” Lanvin has stores all of the world and its success has soared since Alber got involved in 2001. He ensures all the shops are similar no matter where they are, although the expansion makes him worry about keeping the “comfort of home” feeling he so loves. “It’s one of the most difficult things, it’s almost like being a teenager. What can you do in order to keep the dream but yet to move it forward,” he mused.

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