Linda Wells | Source: Allure
To coincide with Allure’s annual “Best of Beauty” awards, BoF spoke with founding editor-in-chief Linda Wells about the magazine’s robust growth, adapting to the digital age, editorial integrity and the publication’s influential “Best of Beauty” seal, created along with the awards in 1996 and now licensed to brands and retailers.
NEW YORK, United States — “Some people sit there and wring their hands and go, ‘Oh my gosh, is print going to die?’” says Linda Wells, founding editor-in-chief of American beauty magazine Allure. “It’s like, so what. I’m not wedded to paper. I care about the message. It doesn’t matter to me what form it takes.”