Billionaire Italian Couture was established in 2005, the result of the creative talent of businessman Flavio Briatore, who, with his ability to foresee the future evolutions of market styles and trends, has positioned Billionaire Italian Couture on the market as the first international haute couture line exclusively for men.
In 2007 Percassi Group signed a joint venture agreement with Flavio Briatore in order to carry out a global development plan on behalf of the brand.
In the fashion retail segment Percassi Group has been operating for more than thirty years as a major distributor and licensee of renowned international brand throughout the world, thanks to his own network of mono-brand points of sale.
The culture of excellence embraced by Billionaire Italian Couture is the product of a chemical reaction between values that have rapidly driven the brand into a unique position of quality and authority worldwide.
Starting from the “historic” pillar in Porto Cervo, the brand opened stores in Las Vegas, Dubai, Moscow and London, where – moreover – a corner has been placed in Harrods.
Billionaire italian couture also opens its first Far East store in Macau
Luxury menswear brand Billionaire Couture has opened its first independent store in Asia. Billionaire has strategically chosen the vibrant and cosmopolitan Macau to introduce the brand to the Asian market, as an ideal outpost to start its expansion in the Far East.
The impressive 160 square meters boutique is situated in the heart of the most prestigious shopping mall in Macau, The Shoppes at the Four Seasons. The rich black and gold palette of the store’s décor is in keeping with Billionaire’s signature luxurious style. Touches of Oriental opulence, such as delicate gold leaf motifs have been integrated into the sleek fittings.
Showcasing Billionaire’s men’s wear collection in full, this new establishment also devotes an entire area to the brand’s impressive range of exotic leather goods and accessories, including luggage and shoes. In addition the boutique features a sumptuous VIP private suite offering a truly exclusive shopping experience.
The Macau opening will be Billionaire’s twenty-seventh independent store along with their sixty luxury worldwide multi-brand concessions. Continuing its International expansion, further global store openings will follow.