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files-ParndorfParndorf2MainVienna has discovered by the great luxury brands.They present cool elegance and stylish glamour in exclusive boutiques between the Kohlmarkt and Kärntner Strasse.

ViennaSights-20 vienna_shopping_for_luxury_09It’s only a few steps from the Imperial Palace to the Loos House, designed by Adolf Loos, an architect who characterized the style of modernity. The collections of the Italian label Valentino Red fit superbly in this house.The Kohlmarkt starts directly behind it. Where numerous purveyors to the imperial and royal court once had their establishments, the shops of the great luxury brands are now clustered. At the very beginning of the pedestrian zone is a branch of the noble Swiss watch and jewelry company Chopard.

AUSTRIA-ECONOMY-LUXURY-TOURISMAround the center of the Kohlmarkt, the density of luxury and elegance reaches another pinnacle in a noble Palais. Here one can find the Milano-based fashion house Dolce & Gabbana, Diesel is in attendance with its high fashion couture, while Tiffany & Co. can look back on a long tradition: The legendary American jeweler was a purveyor to the imperial and royal court – long before the opening of the Viennese store. Dior has moved in next door and presents French chic.

11230160-vienna--september-5-tiffany--co-store-on-september-5-2011-in-vienna-the-jewelry-company-founded-in-1Just a few steps towards the city centre is where Ferragamo displays fine Italian shoes and accessories, Chanel offers French exclusivity. Next comes a classic British touch provided byBurberry, along with the elegant Italian fashion design by Gucci and Giorgio Armani.

Vienna (36)The Cartier boutique with its exquisite watches and luxurious jewelry forms the link between the Kohlmarkt and Graben. In this also very exclusive, car-free shopping street, Hermès has set up its Viennese flagship store. The Jil Sander shop can be found on Kärntner Strasse – another part of the inner-city pedestrian area.

Luxurious flagship stores are also to be found on Tuchlauben, the extension of Kohlmarkt: Here, in the so-called “Golden Quarter”, Louis Vuitton, Bottega Veneta, Valentino, Etro, Miu Miu, Alexander McQueen and Emporio Armani reside next door to one another. Right opposite is the refined shoe designer Jimmy Choo and Akris presents fashion from Switzerland, feminine and discreet.

dsc_3637A bit further along on Tuchlauben is the shop of Vivienne Westwood, including the couture tailored fashion otherwise found only at the main shop in London. The cult label Agent Provocateur from London presents its daring, extravagant designer lingerie next door. Around the corner on Seitzergasse,Mulberry, Brioni, Sergio Rossi and Roberto Cavalli have set up shop, and on neighboring Bognergasse, Prada, Saint Laurent and Brunello Cucinelli have their flagship stores.

But very exclusive labels can also be found in some of the nearby side alleys: Versace is located in the Trattnerhof, Gianfranco Ferre can be found on Maysedergasse and Missoni on Rauhensteingasse. There is glitz and glamour to be had in the store of German luxury designer Philipp Plein on Bauernmarkt. He is famous for his leather jackets, skull and tattoo motifs and crystal-decorated shirts, jeans and jackets.

Nice shopping in Vienna!