In the next instalment of Cover Stories, we explore the story behind the making of the June cover of American Elle and how the title tapped Hedi Slimane to give Angelina Jolie just the right fashion edge to generate plenty of positive buzz for the magazine, the designer and the actress, just before the debut of her latest film.
NEW YORK, United States — What are the elements of a successful magazine cover? The right celebrity? A great photographer? A provocative statement? Strong styling? A smart seeding strategy? The cover of American Elle’s June 2014 issue seems to have ticked all the boxes.
Images of the cover, featuring actress Angelina Jolie shot by Saint Laurent creative director Hedi Slimane, were first released by Elle’s PR team on May 7th, almost two weeks before the magazine was set to hit newsstands. And so far, the strategy seems to have worked, generating more than 200 news stories, according to a Google search, as well as thousands of social media shares.