As a landmark exhibition tracing Swarovski’s long history in Haute Coutre opens in Paris, Nadja Swarovski speaks to Imran Amed about the design-led vision that she has been advocating for her family business, founded in 1895 by her great-great-grandfather.
Nadja Swarovski is a woman on the go. Having recently been elevated to member of the executive board of Swarovski, she is constantly shuttling between her home in London, Swarovski’s headquarters in Wattens, Austria, and countless other places around the world. Indeed, the crystal manufacturing company that Daniel Swarovski set up in 1895 has since grown into a business with over €2.8 billion in revenues, operating in several disparate market segments, with B2B and B2C businesses, and over 2,000 retail stores. This is a complex, global concern.